Episode 39: Got Purpose?

Episode 39: Got Purpose?

The idea of a ‘purpose-led’ or ‘purpose-driven’ organization is on an upward trajectory, reminiscent of strengths-based leadership, employee engagement, and growth mindset and the idea of connecting organizational purpose to performance and profit is gaining traction. Like many of the ideas before it, there is considerable research that demonstrates the importance of a clear, compelling organizational purpose. The question for leaders is: how do you identify the actions that can move an idea like being ‘purpose-led’ from the next management fad to daily reality?

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