Google’s Project Aristotle provides data that demonstrates the importance of going beyond empirical analytics and understanding the messier, emotion based data that comes from relationships. In addition to fundamentals like clarity of purpose, Google’s best teams focus on the norms and behaviors that team members expect from their team leader and team mates. The question left unanswered by the Aristotle Team was how to create that focus on norms and behaviors across the many diverse Google teams. My research into human motivation, engagement, and team performance supported the importance of key relationships. It also identified that closing gaps between what people expect of their key relationships, and what they actually experience, is the most important dynamic within and across those relationships.